Data Analyst

Milano, Lombardia
  1. Full Time
  2. Marketing/Communications
000000179347
Data di pubblicazione:Fri 05, 2018
Questa posizione è scaduta

The Data Analyst will combine web based analytics and data warehouse to enable profound insights and to be the “one source of truth”


Key accountabilities and decision ownership


Among the main responsibilities can be named:

  • Own and drive the analytics roadmap for Digital Marketing and promote data-based decision making across the organization
  • Develop smart and insightful dashboards and reports tracking performance across channels to promote data-driven decision-making and optimize conversion
  • Lead continuous, data-based improvement of all digital marketing and onsite activities via A/B testing and behavioral analysis
  • Provide deep-dive analyses and handle ad-hoc queries on a broad range of critical questions, e.g. to define business strategies or to specify product offerings
  • Further build the data technology and systems landscape by e.g. integrating new data sources to our DWH or advancing our tracking technology
  • Lead the efforts across other Vodafone teams and steer our digital marketing agency on data-related projects #lipost