Display and Social Perfomance Advertising Manager

Milano, Lombardia
  1. Full Time
  2. Marketing/Communications
Data di pubblicazione:11 May, 2018
Questa posizione è scaduta

The Display and Social Performance Advertising Manager will fully own and drive impact in paid social marketing.

Key accountabilities and decision ownership

Among the main responsibilities can be named:

  • Take full end-to-end responsibility of display and social advertising, with clear focus on performance-based, sales-driving reach and retargeting activities, e.g. via programmatic platforms
  • Lead programmatic display activities, including campaign and targeting strategies, KPIs and targets
  • Continuously monitor performance and identify and analyses deviating patterns to generate insights for optimization
  • Constantly improve programmatic display technology stack; connect Vodafone CRM, DMP and other data pools, ensure stable tracking – develop towards automation of bidding and processes and mass personalization
  • Own the relationship, development and performance steering of our digital marketing agency
  • Be the key responsible and single point of contact for all programmatic display topics for performance marketing #lipost