Marketing Customer Base Expert

Milano, Lombardia
  1. Full Time
  2. Marketing/Communications
Data di pubblicazione:16 May, 2018

At Vodafone, we place customers at the heart of decision making within the business.

Our growth tribe is a team of multidisciplinary marketing experts, experience designers, IT/ interface developers aimed at designing and delivering the best value for both our clients and Vodafone.

This is a great opportunity to join a dynamic team working in agile methodology, while being involved in the key strategic decision for the company.

About The Role

The Marketing Customer Base Expert is in charge of defining and implementing strategies to maintain and increase our customer base, ensuring the best possible experience for the client.



  • Understands and is accountable for the client throughout the whole lifecycle

  • Develops strategies and actions to manage churn prevention and retention on the customer base, as well as exploiting upselling opportunities

  • Identify and manage cross-sell / up-sell opportunities that drive growth, helps build awareness and enhances brand credibility

  • Coordinates the implementation of such strategies/ opportunities leveraging the multi-functional, agile team, as well as other stakeholders

  • Monitors results and adjust accordingly