Paid Social Specialist

Milano, Lombardia
  1. Full Time
  2. Digital
Data di pubblicazione:31 Oct, 2018
Questa posizione è scaduta

Digital transformation is a journey and needs to be nurtured and grown by talented people who experiment, fail fast and innovate at pace. We work following agile principles fundamentals and we are looking for people who will help us develop challenging projects, sharing ideas and collaborating cross-functionally.  

About the role

The Paid Social Specialist manage daily optimisation of paid social activities across Facebook and Instagram in order to meet targets within set budgets and CPA. Within the Digital Marketing team, he/she will execute tests, collect and analyze data, identify trends and insights in order to improve and grow social performance

Key contributions
  • Ensure timely launch of social campaigns for new products, product offers or other marketing campaigns
  • Test and optimize creative copy and formats (e.g, lead ads, stories, ) to deliver best in class performance
  • Test and optimise targeting of potential customers through custom audiences, look-a-like targeting, actionable insights and DMP segments
  • Research and analyse competitor social activity, performance and impact
  • Maintain social account structure and hygiene

Key competencies, knowledge and experience

  • Hands-on experience of directly managing paid social advertising campaigns through social media platforms e.g., facebook ads manager
  • Proven track-record of hitting paid social media targets within budget and of driving social media sales growth
  • Job experience from media agency or similar, biddable media specialist company
  • Able to work in a matrixed organization and experience of agile ways of working a plus
  • Excellent understanding of advanced social media technology (e.g., actionable insights, custom audience, and DMP integration)
  • 3+ years of hands-on responsibility for social media performance advertising
Why Vodafone?

We have created an environment where you can look forward to coming to work and are empowered to be at your best. We help you do your job in a way that suits you and give you opportunities to grow your skillset and progress throughout your career journey leveraging on learning opportunities in-house or participating to off-site conferences and events. At Vodafone Village you will find smart spaces equipped with foosball, ping pong and video-games and you will enjoy your place even more hosting the main Italian digital events and meet-ups. 

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