PPC Manager

Milano, Lombardia
  1. Full Time
  2. Marketing/Communications
Data di pubblicazione:11 May, 2018
Questa posizione è scaduta
The PPC Manager will fully own and drive impact in paid search.

Key accountabilities and decision ownership

Among the main responsibilities can be named:

  • Take full end-to-end responsibility of PPC, with a clear focus on paid search and related products such as Google Shopping
  • Lead PPC planning, including account and keyword strategies, KPIs and targets
  • Continuously monitor performance and identify and analyse deviating patterns to generate insights for optimization
  • Constantly improve PPC technology stack; ensure stable tracking – develop towards automation of bidding and keyword and ad management
  • Own the relationship, development and performance steering of our digital marketing agency
  • Be the key responsible and single point of contact for all PPC/paid search topics to both Vodafone colleagues and external partners, e.g. Google #lipost