Search Performance Specialist

Milano, Lombardia
  1. Full Time
  2. Digital
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Data di pubblicazione:Thu 05, 2018

The Search Perfomance Specialist will:

  • Take full end-to-end responsibility of PPC, with a clear focus on paid search and related products such as Google Shopping
  • Lead PPC planning, including account and keyword strategies, KPIs and targets
  • Continuously monitor performance and identify and analyze deviating patterns to generate insights for optimization
  • Constantly improve PPC technology stack; ensure stable tracking – develop towards automation of bidding and keyword and ad management
  • Own the relationship, development and performance steering of our digital marketing agency
  • Be the key responsible and single point of contact forall PPC/paid search topics to both Vodafone colleagues and external partners, e.g. Google

Must have professional / technical qualifications:

  • Detailed understanding of paid search based on hands-on experience
  • Proven track-record of driving projects and creating impact through pragmatic problem-solving
  • At best job experience from start-ups or similar, dynamic digital environment
  • Able to work in a matrixed organization and to successfully grow ecommerce
  • Very good understanding of PPC technology, e.g. product feeds or account automation tools
  • At least 5 years of hands-on responsibility for advanced PPC accounts 

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